Boost your Facebook Organic Reach Series: Article 1
I’ve been analyzing organic reach for a few years and have seen major changes as have you if you’ve been using facebook business pages long enough. Before we dive into the tips, let’s understand some background.
In August of 2016 Facebook announced an improved ability to control ads by users making ad preferences easier to use, so their users can stop seeing certain types of ads. Prior to this announcement, in June of 2016, Facebook announced an adjustment to its newsfeed algorithm with their top priority of keeping their users connected to the people, places and things they want to be connected with. Bottom line, Facebook organic reach is down, way down.
With the understanding that Facebook is set up in a way to make sure people are only seeing the best content that is relevant to them, you can take these tips to help develop a plan that creates a positive experience for your audience.
Here are a few tips to get more reach when posting organically:
1. Post directly through Facebook instead of a third party for greater reach. It has been found that Facebook penalizes third party posting with lowers reach. Facebook rewards organic content. You can always use the scheduler tool to post future dates and times.
2. The best time to post on Facebook. After researching this topic, everybody has a different opinion. Keep in mind whenever you post to Facebook, you’re essentially competing against at least 1,500 others post for a place in the News Feed and timing is only one of a number of factors that determines which content appear. Here are just some recommendations on the best time to post to Facebook to get you started:
Thursdays and Fridays from 1 p.m. to 3 p.m. [Hubspot]
Thursday at 8 p.m. [TrackMaven]
1–4 p.m. late into the week and on weekends [CoSchedule]
Early afternoon during the week and Saturdays [Buffer]
Off-peak times are best [Buzzsum0]
3. Video takes you places. Videos and Facebook Live tend to get more reach so be sure to incorporate video into your strategy. When using video, upload directly to Facebook instead of sharing through YouTube or Vimeo. Same idea as number one, Facebook likes organic.
4. Add images to boost engagement. We live in a visual world and including images instead of text alone can gives you fifty percent more 'Likes' and double the number of comments. However, don’t throw crappy images up. Make sure you use good quality images that are appealing to your audience.
With that said, it is best to review your page insights to see when your audience is online. Set up some test posting on different days and times to see what works.
These tips are just scratching the surface. We’ll dig deeper into these tips and add others over the next few weeks so I hope you check back to find out more.
Other topics in the future include: The Most Effective Way To Optimize Paid Facebook Ads. Reduce Cart Abandonment With Facebook Dynamic Retargeting. Use Facebook To Drive Foot Traffic for Memorial Day and 4th of July.
Janelle Pierini ~ Resource in the Digital Space, Ingenious Social Media and Content Marketer, Sharer of Success, Entrepreneur, Wife and Mom of 3 boys, Fitness Enthusiast, Volunteer, and Mentor.
Iron sharpens Iron, so one person sharpens another ~ Words of the Wise