Branding: Who Are You Anyways?


Branding, branding, branding...what do you think of when you hear the word branding? If you think logo, colors, business name, social media pages, website, you are thinking about it all wrong.


BigCommerce puts it like this:


"Branding is business mixed with emotion and engagement and expectation. This is mission and customer participation mixed into one. It encompasses your web presence, communications, and products. It’s baked into your product details, customer emails, and shopping cart checkout page.


This is the difference between brands who “get it” and those which don’t.

Great branding is the most powerful currency a company can have — your single-greatest competitive advantage. People purchase products because of a story, an emotional connection they feel with a brand.”

I want to put an emphasis on this last sentence because it’s SO VERY IMPORTANT.


“People purchase products because of a story,

an emotional connection they feel with a brand.”


Check out Big Commerce article on “Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand Online”


"The following best practices are going to sound obvious, but it is exactly the obvious that so many *do not* do. So, beyond the typical best practices, I’ll walk you through specific brand examples that stand out above and beyond the crowd.


This is how you win customers and beat out the overwhelming competition on the web, whether you are just getting started or about to re-brand."


1. Better serve your customer

2. Share your story

3. Champion change

4. Extreme expectations

5. Define your market, and focus exclusively on them

6. Reflect, refine and get advice

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