Social media has become a part of life. It’s a way for people to connect, collaborate, and share basically everything about anything. As a brand, business or entrepreneur it's time to get conversational on social media...but, what are the benefits and how do we do that?
To get us started I googled, “Social media gets conversational,” and here was the top result:
“A two-conversation is a dialogue, where brands speak and listen to their audience, responding directly to their wants and needs. When you're posting on social media, remember that 80% of your posts should be adding value and brand building, in other words, not promoting your product or service, but helping.”
While I agree, this content is from 2017. Nice SEO work, btw. So let’s throw in 2019 to my search. In this article it talks about some benefits of getting conversational on social.
Increases Brand Awareness
Generates Social Proof
Provides Customer Support
Can Reduces You Advertising Costs
I’m going to add a 5th benefit which is humanizing your brand. Behind every brand is a person or people and people relate more to people versus a company or technology, well, most people anyways.
Now that we know some of the benefits of conversations on social, let’s look at HOW TO implement getting conversational on social.
Asking and answering consumer questions
Creating and posting engaging subject matter
Having a quick response time of 24-48 hours
A few other tips I’d like to add would be posting motivational quotes or funnies if it fits with your brand voice. Connecting a positive emotional experience with your brand is always a good things.
Also, check those post analytics to see what’s getting a lot of shares/comments, create more like that and don’t be afraid to repost the same post or similar post. Before I highjack my own blog post and go off on a tangent, let's stay on topic.
The overall goal is to develop a more personal relationship with your customers and followers. Utilize effective listening by uncovering what people are saying about your brand and the competition is key.
If your looking for some motivation quotes. Check out EcommQueen’s curated quotes.
If your looking for questions to engage your audience check out EcommQueen’s curated social engagement questions.