Tuesday Tips Recapped: 3 Topics under 3 minutes


Weekly business tips recapped covers 3 topics from online publications in under 3 minutes. Each article title includes the link to the full article on the published site so you can dig into any topic of interest.


This weeks topics:

7 IGTV Video Ideas You Can Steal for Your Brand or Business

7 Psychological Triggers that Win Sales and Influence Customers

Want to Boost Sales? Check out These 4 Free Ecommerce Tools


With the recent IGTV release, a few tips on how best to use this new platform will most definitely come in handy to marketers and business owners. Check out these 7 tips!



7 IGTV Video Ideas You Can Steal for Your Brand or Business

Shared Via Social Media Today

1. Interviews/Q&A’s

2. Video greetings/Introductions

3. Product Demos/Tutorials/How To’s

4. Recurring Segments

5. IGTV Exclusives

6. Webinars

7. Repurpose Content

Read more about each tip


I minored in psychology while obtaining my BA in advertising so this topic is always of interest and not one I recommend overlooking. Take a look at these triggers I ran across this week. Social proofing is a biggie and I witnessed my client experience a sale from it just last week.


7 Psychological Triggers that Win Sales and Influence Customers

Shared via Shopify

  1. Reciprocity

  2. Commitment and consistency

  3. Liking - Tell your story, use relatable models, Include social links on product pages, Display what others are interested in

  4. Authority - Expert creation, Expert curation, Expert endorsement

  5. Social proof - Anything that shows the popularity of your site and your products can be a psychological trigger.

  6. Scarcity - People are motivated by the thought that they might miss out on an opportunity.

  7. Unity - The principle of unity is based on the idea of shared identities.

Read more about the psychology triggers


When you're on a budget FREE is always good. So for all those startups and entrepreneurs here's a few free tools to look into.


Want to Boost Sales? Check out These 4 Free Ecommerce Tools.

Shared via Entrepreneur.com


1. MailChimp - Email platform. Create a funnel to walk users through the purchase cycle by utilizing the automation tool to set up a series of emails. You can also create shopping cart abandonment emails to help convert more purchases.

2. HubSpot CRM - Customer Relationship Management. Allows you to manage your sales and marketing process in one platform.

3. Nelio AB Testing - wordpress plug in to A/B test website layouts and colors to increase conversions.

4. Elementor - wordpress plug in to revamp website


Learn more about the FREE Tools

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